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WorkLight - European Online Travel Shows Potential For Web 2.0 Technology United Kingdom - September 5, 2008 - WorkLight, a Web 2.0 company, is challenging the online travel industry to make use of Web 2.0 technology, as online booking continues to grow according to recent industry figures. 
"With one in every five travelers making travel arrangements and booking flights and hotel rooms online, in this competitive market, companies need to take advantage of Web 2.0 services, such as personalized homepages, social networks, RSS, desktop gadgets and others," said David Lavenda, WorkLight's vice president of marketing and strategy.
"Popular services such as iGoogle, Facebook, Yahoo Widgets, etc, have the unique ability to engage customers and partners in the places where they spend their time online. Companies can provide a better service, while customers can easily track and book flights and hotels, manage account activities, all without adding any overhead to their online experience" he added.
In addition, other research by HotelBlogs found that Hotel rooms were the most popular component of online travel shoppers last year, as well as the fact that 50 per cent of travellers used the same outlet for planning and booking their business and leisure travel.
According to Lavenda, this suggests there are major possibilities when it comes to the cross-selling of services in the travel trade.
"Companies considering secure Web 2.0 solutions should ensure that customer data is secured and privacy concerns are respected," Lavenda said. "The security risks associated with using Web 2.0 are still unknown to most firms, so it is important to make sure that any solution deployed provides enterprise-class security, in addition to consumer-class ease of use." WorkLight(R) Inc. develops server software products that help businesses reach customers, channels, employees, and partners securely in the places they frequent online. Through WorkLight, people get valuable information they desire, such as account status, product availability, or updates about their latest transactions. They can then take actions, for example order products or services, respond to promotions or offers, and consult with colleagues, without having to log into a portal.
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